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20 February 2011

Hi-Lights Can Now Be Reached on Twitter and Facebook

Hi-Lights, suppliers of lighting, sound, staging and audio visual equipment, is pleased to announce its new fan page on Facebook as well as its new Twitter account.

Ensuring its presence on these social networks represents a unique opportunity for Hi-Lights to reach its target audience, strengthen ties with the community and attract new customers.

Through these social networks, the entire Hi-Lights community may be promptly informed of all events, news, partnerships, and promotions offered by the company.

In addition, Hi-Lights wants to make sure that comments and suggestions provided by fans are taken into great consideration as enhancements or new products are added to its services. As Scott Rowland, general manager at Hi-Lights affirms: "Facebook and Twitter have now become essential communication tools, and as our market grows more competitive every day, it becomes imperative to know and understand our customers and their requirements."

"Building a social marketing strategy will help us leverage the strengths of Facebook and Twitter by interacting with our customers, allowing us to better adapt and respond to our customer's expectations and demands," concludes Scott Rowland.

Hi-Lights is accessible at the following address:
Twitter: http://twitter.com/hi_lights_tv
Facebook: http://www.facebook.com/pages/Hi-Lights/106798229398621