BMW Fawdington 5 Series Launch
Brief
BMW Fawdington were preparing to launch the brand new 5 Series model and wish to celebrate the evening with a culmination of presentations, live music and a fashion show. The showroom was to be transformed into a lively, atmospheric venue in which to launch the new car.
Solution
Hi-Lights' involvement in the car launch was to dress the showroom with white silks being hung around 2 of the windowed walls to mask off the outside. Along the silks, coloured lights were focused to wash the wall of rippling material with colour. As well as this, 4 StudioDue CityColor2500s were positioned outside the showroom to shine back in, allowing the whole building to change colour, both inside and out. 4 trusses were suspended from the ceiling allowing a vast selection of static and moving head lights to be hung. A Prolyte H30V ground support was constructed outside to emphasise the entrance to the evening and to guide guests in.
This was an event with a difference for Hi-Lights as they had 3 clients for the same event; BMW, Girl Friday Events and M Steel Cycles. Girl Friday events organised the fashion show that formed part of the entertainment in the evening. A large quantity of static lights were hung from the trussing to allow a 10m long catwalk to be fully illuminated from all angles.
M Steel Cycles were one of the sponsors of the event and as part of their sponsorship agreement they had a stand showing off a selection of their cycles. This stand was illuminated using a selection of the static and moving lights hung on one of the trusses.
